Institute for Backup Trauma

LiveVault - The Institute for Backup Trauma

Viral marketing video featuring John Cleese from Monty Python


    Live ault, a data backup company, needed a way to revitalize their brand and increase sales of their software.

    We created a company video starring Monty Python’s John Cleese that showed users the horrors of data backup failure and how LiveVault could help. An Internet sensation, the video increased traffic to LiveVault’s website by more than tenfold and was viewed more than 1 million times. Within a year the company succeeded in its goal of being purchased by an industry partner, Iron Mountain. This video won multiple awards including a prestigious Telly award.

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